Europe gets its first longevity brand — with a remarkable Chief Science Officer
Today, Europe will see the launch of its very first longevity brand — with a striking scientific lead at the helm.
On September 9, we are launching The Longevity Store®, fully dedicated to healthy and vital aging. At the same time, Dr. Samefko Ludidi — long known as a "food-first" expert and a vocal critic of supplements — is, for the very first time, stepping into the role of Chief Science Officer.
Why this is newsworthy:
First European longevity brand to unite science, education, and supplements
Longevity is one of the fastest-growing health trends in the US after AI (market expected to rise from $19.3B in 2023 to $63B in 2035)
The supplements sector is under pressure due to misleading claims
Scientific oversight secured through CSO Dr. Ludidi and an international advisory board including:
Prof. Robert Lufkin (UCLA/USC, NY Times bestselling author)
Elizabeth Parrish (CEO, BioViva)
Dr. Denys Tsveiuk (Non-Nocere Clinic)
You’ll find the full press release below. High-resolution visuals — including portraits, product shots, and a fact sheet — are available in our media kit [link].
If you’d like additional background, or an interview with Dr. Ludidi, Tom, or myself, I’d be happy to arrange that.